![]() Kim Prince spent most of her childhood standing on the pickle buckets in flour-dusted shoes at her family’s hot chicken shack off Clarksville Highway in Nashville. “Super clean and more forward in umami chicken depth.”įood Nashville hot chicken is taking over Los Angeles “Because the cells are so clean, it has more of a chicken flavor than you’d anticipate,” Nathaniel Park, Just’s director of product development, said of the prototypes. To form the nugget, Just is blending a paste of meat cells with mung-bean protein for texture. Taking a different tack, Just, the San Francisco producer of eggless mayonnaise and scrambled egg substitute, currently claims that it will be able to produce the first chicken nugget made with animal cells cultured in vats by the end of the year. It’s that protein is growing as a category, and the sources of protein that consumers are looking for are more varied.” “However, what I do think is happening is broader than just chicken. “Chicken has a fairly strong health halo,” Whitmore said. He touted the veggie nuggets’ lower saturated fat and higher omega-3 fatty acids, but backed away from arguing the product’s primary appeal to customers was nutritional. The chicken company dove into product research after noting omnivorous excitement in plant-based meats, according to Justin Whitmore, executive vice president of alternative proteins. Here are six more recently published fresh, fast, and easy vegan recipes. LA Times Food just launched Plants, its new vegan and vegetarian cooking column. Tyson claims its new Raised & Rooted nuggets made with pea protein and egg white will hit 4,000 grocery stores by the end of September. Tyson Foods, whose venture-capital arm invested in Beyond Meat in 2016, sold its stake in the company the week before its IPO and flipped from investing to competing. MorningStar Farms, Boca Burger, Gardein and Quorn all have breaded nuggets in the freezer cases of grocery stores.Įven meat-processing giants are getting in on fake meat. When it comes to the faux nugget, Impossible Foods would hardly be Beyond Meat’s only competitor. And the market for alternative meats is still relatively small - according to the Plant-Based Foods Assn., grocery sales totaled $800 million last year - but grew 10% percent over the year before, driven in part by the popularity of the Beyond Burger. restaurants sold 2.3 billion servings of chicken nuggets last year, and that figure doesn’t include the frozen bags of Yummy Dino Buddies dinosaur-shaped Chicken Nuggets sold at Target. The financially minded would argue that nuggets are big business. The appearance of green-striped buckets of Beyond Fried Chicken (tagline: “It’s still finger-lickin’ good”), made from wheat gluten and covered in KFC’s proprietary coating, offers yet more evidence that Beyond Meat is targeting mass-market meat eaters instead of sustainable food fetishists and vegans. ![]() The company went public on May 1 - its stock is now worth six times its introductory price - and Beyond Meat’s rivalry with Impossible Foods, maker of the Impossible Burger, has only benefited the fortunes of both companies. ![]() But its biggest success has come from the Beyond Burger, now sold in the fresh meat case in mass-market grocery stores such as Ralphs, Albertsons and Vons as well as at Carl’s Jr. The El Segundo company first introduced chicken strips made from pea protein to grocery stores in 2012. This week, KFC followed the playbook with its newest product launch: With only 24 hours’ notice, one suburban Atlanta branch painted its exterior green and served plant-based “chicken” nuggets and boneless “wings” made by Beyond Meat.
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